Branding and marketing go hand in hand in business. The aim of both being to send a message to your target audience, build brand awareness and spread the word about your company. So how do you accomplish that? Well, one powerful way is through the use of brand activation!
What Is Brand Activation?
Brand activation is the process of creating an experience so that people can connect with you brand in a very physical way. This might be through something as small as a food stand or something as big as a walk through, immersive experience complete with laser lighting and stage production. At the end of the day the aim is to increase awareness of your brand and influence engagement and connection.
What Is The Importance Of Brand Activation?
Brand activation is important for making your brand tangible so people can relate to your business. A brand on it’s own is emotionless so through experiences we can allow an audience to have a real, personal and emotional connection to a brand. It’s also an important way of sending your brand’s message straight to the consumer without it being lost like with other forms of marketing.
The most successful brand activations are either fun, clever, informative, creative or all of the above! The point is to be remembered, because then the consumer will think of you as their first choice when they need a product or service you offer. Especially if the brand activation experience they received was really positive.
One such brand activation campaign that we specialise in is vehicle presentation. This involves taking a car or a boat and creating a custom stage solution to showcase it in the best way to highlight the business’s message. These types of brand activations are very successful and engage the public with an interesting tangible display that catches the eye.
An example might be for a sports car company to literally put their audience behind the wheel of their dream car. Imagine a car, placed on a stage, with an access ramp leading up to this beautiful precision sports car, giving people a place to line up. The experience allows people to climb inside and run a sports race simulation game from behind the wheel of the real life car. As the consumer moves through the simulation the car moves and gives a full immersive experience to it’s audience.
The audience is up on stage with an entire expo of people looking on giving the consumer a sense of power and the emotion of feeling like #1. This is a brand activation experience that consumer will not forget.
Why Choose Corporate Stage For Your Brand Activation?
Corporate Stage helps with brand activation by creating an environment where you can showcase your brand with professional custom staging solutions. We can even help you utilise the landscape for creativity by offering staging over water and creating walkways over dips in the land.
You may want a mirror like finish under your product, a guided experience like the sports car that give people an option to line up and then exit safely from stage.
No matter what you have planned we work with you to create the best brand activation campaign space to get your message across. Whether you need one or multiple installations in different locations we can make it happen!
Contact us to book Brisbane stage hire solutions for your brand activation campaign on 07 3890 2220.